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Menarini
Invigorating Lives In Asia-Pacific
http://www.menariniapac.com
New Asia-Pacific Sexual Satisfaction Study Pulls Back the
Covers on Relationship Tension Facing
Couples??????????????????????????????

SINGAPORE, 28 May 2013 - One of the biggest ever surveys into sexual satisfaction in Asia-
Pacific revealed today the intense levels of distress and frustration that premature ejaculation
(“PE”) causes men and their partners. Results showed the impact climax control has on
relationships and why men and women are not seeking help.
The study report, which can be accessed at Health and commissioned by international pharmaceutical company Menarini. Over 3,500 menand women across nine markets, including Australia, mainland China, Hong Kong, South Korea,Malaysia, the Philippines, Singapore, Taiwan and Thailand, were surveyed.
Menarini Asia-Pacific Chief Executive Officer, John A. Graham said: “This survey reveals thetrue impact that sexual satisfaction has on relationships in the Asia-Pacific region. It’sdisquieting to see that so many couples face frustration with their sex life. More importantly, thesurvey also shows the depth to which premature ejaculation affects couples, both on thepersonal and relationship levels.” Quantity matters, so does quality
Three in four people in Asia-Pacific want to be more sexually active. Moreover, sexualsatisfaction is similarly important with two in three respondents (67 per cent) believing thatmutual sexual satisfaction plays a very significant or extremely important role in a successfulrelationship.
Couples’ sexual and relationship health are severely impacted by premature ejaculation
– the most common sexual dysfunction in men

The survey reveals that premature ejaculation is a highly prevalent medical condition in theregion with nearly one in three men in Asia-Pacific experiencing some form of PE as diagnosedby the Premature Ejaculation Diagnosis Tool (PEDT).1 Among respondents who reported PE, 30 per cent of men and 40 per cent of women said that itcauses them to avoid sex completely.
Within relationships, 44 per cent of those couples said that PE caused them to grow apart fromtheir partners. In the worst cases, 15 per cent of men and 14 per cent of women said that PEcould lead to actual relationship breakdown or divorce.
Breaking the silence over premature ejaculation – experts stress the importance of
opening up to your partner

Menarini
Invigorating Lives In Asia-Pacific
http://www.menariniapac.com
Despite issues with relationships and sexual satisfaction caused by PE, most men and womenare not talking about it and the major barrier preventing them from doing so is the sense ofembarrassment attached to this condition.
Professor Ganesh Adaikan, Honorary Life President of the Asia Pacific Society for SexualMedicine and Clinical Sexologist at the National University Hospital Women’s Centre inSingapore, said: “Even though talking about sex seems more open these days, prematureejaculation remains a taboo subject. As this survey reveals, PE carries a huge stigma amongmen and their partners, preventing them from taking action about the condition.” Most men and women affected by the issue are reluctant to seek help
When it comes to doing something about premature ejaculation, Close to eight in ten men who have experienced PE remain undiagnosed55 per cent listed a lack of understanding as the main barrier to seeing a doctor. Somebelieve that PE is caused by stress, fatigue, lifestyle or inexperience, that it will resolveitself over time and that it does not need to be treatedNearly half said that they had not taken action because of stigma, shame andembarrassmentFor partners of men with PE, 47 per cent have never encouraged their men to seektreatment Dr Chris McMahon, a Sexual Health Physician and Fellow of the Royal Australian College ofPhysician’s Chapter of Sexual Medicine, emphasized the need for better education about PEas a real medical condition that should be addressed through medical consultation. Dr.
McMahon said, “When confronting sexual dysfunction issues, talking about it is the first steptowards dealing with the problem. Seeking treatment is not as difficult as it may seem and is animportant step to take if couples are serious about improving their sex life and strengtheningtheir relationships. Start the conversation early so that treatment can begin earlier for greatersuccess and satisfaction.” About the 2013 Asia-Pacific Sexual Behaviours and Satisfaction Survey
The 2013 Asia-Pacific Sexual Behaviours and Satisfaction Survey polled more than 3,500 menand women aged 18-45 years old from nine markets in Asia-Pacific, including Australia,mainland China, Hong Kong, South Korea, Malaysia, the Philippines, Singapore, Taiwan andThailand, to understand the impact premature ejaculation has on couples’ relationships andsexual satisfaction. The survey, conducted by Kantar Health and sponsored by Menarini Asia-Pacific, was conducted between 18 March 2013 and 2 April 2013, and incorporated the five-question Premature Ejaculation Diagnostic Tool (PEDT), a validated instrument for diagnosingpremature ejaculation. Menarini is committed to raising awareness of premature ejaculation(PE), which is underdetected, underdiagnosed and undertreated. 2 Menarini
Invigorating Lives In Asia-Pacific
http://www.menariniapac.com
To see the full regional survey results, please visit [ About Premature Ejaculation
Premature ejaculation is the most common sexual dysfunction in men and is characterised bydifficulty in controlling ejaculation. Premature ejaculation is recognized as a medical condition byglobal health organizations such as the World Health Organization (WHO), American UrologicalAssociation (AUA), American Psychological Association (APA) and the International Society ofSexual Medicine (ISSM).3, 5-7 Effective treatment of PE can improve control over ejaculation andincrease sexual satisfaction and overall quality of life for both men and their partners.3,4 About the Menarini Group
Menarini is the world’s largest Italian biopharmaceutical company with a heritage of over 127years and nearly 17,000 employees in over 100 countries. Here in Asia-Pacific, Menarini’svision is to be a leading provider of important healthcare brands to improve the lives of people inthe region. Menarini Asia-Pacific operates across the entire commercial value chain, fromregulatory approval and product launch to lifecycle management with a diverse portfolio ofproprietary and partnered brands in key therapeutic fields, including Dermatology, Primary Care,Allergy/Respiratory, Cardiovascular, Oncology/Specialty Care, Men’s Health and ConsumerHealth.
For Media Queries:
References
1. Symonds T, Perelman M, Althof S, Giuliano F, Martin M, May K, et al. Development and validation of a premature ejaculation diagnostic tool. Eur Urol. 2007.52(2), 565–573.
2. Sotomayor M. The burden of premature ejaculation: the patient's perspective. J Sex 3. Althof SE, Abdo CH, Dean J, Hackett G, McCabe M, McMahon CG, et al. International Society for Sexual Medicine's guidelines for the diagnosis and treatment of premature Menarini
Invigorating Lives In Asia-Pacific
http://www.menariniapac.com
ejaculation. J Sex Med 2010;7(9):2947-69.
4. McCarty E, Dinsmore W. Dapoxetine: an evidence-based review of its effectiveness in treatment of premature ejaculation. Core Evid. 2012;7:1–14 5. Wespes E, Eardley AE, Giuliano F, Hatzichristou D, Hatzimouratidis K, Montorsi F, et al.
European Association of Urology: Guidelines Male Sexual Dysfunction: Erectiledysfunction and premature ejaculation. [Internet] 2012 Feb [cited 2013 Mar 20].
Available from: http://www.uroweb.org/fileadmin/guidelines/2012_Guidelines_large_text_print_total_file.pdf.
6. American Psychiatric Association. Diagnostic and Statistical Manual of Mental Disorders. 4th ed. Washington, DC: APA Press;1994.
7. Priligy® (dapoxetine). [Summary of Product Characteristics] Oct 2012.
????????????????50% ???????????????? ??????? (Premature Ejaculation Diagnostic Tool (PEDT)) ????????????????????????? 80% ?????????????????????????????? ????2013 ? 5 ? 28 ? – ???????????????????????? (“PE”)
?????????????????????????????????????????????????????
??????????????????????????????????????????????? 3,500 ????????????? ????????????? John A. Graham ??“????????????????????????????????????????????????????????????????????????????????????????????? ???????????
?????????????????????????????????????????? (67%)?????????????????????????????????????????? ??????????????????????????????????????
????????????????????????? (PEDT) ????????????????????????????1 ???????????????? 30% ???? 40% ?????????????????????? ???????44% ????????????????????????????15% ???? 14% ?????????????????????????? ???????? – ???????????????
???????????????????????????????????????????????????????????????? Menarini
Invigorating Lives In Asia-Pacific
http://www.menariniapac.com
??????????????????????????????? Ganesh Adaikan
????“????????????????????????????????????????????????????????????
???????????????????????
?? 80% ???????????????55% ??????????????????????????????????????????????????????????????????????????????????????????????47% ??????????????????????? Chris McMahon ??????????????????? Chapter of Sexual Medicine????????????????????????????????????????????Dr. McMahon ??“?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ?? 2013 ??????????????
2013 ?????????????????????????????????????????????????????????????? 3,500 ? 18-45???????????????????????????????????????????????????? Kantar Health ? 2013 ? 3 ? 18 ??2013 ? 4 ? 2 ???????????????????????????? (PEDT) ??????? (PE)???????????????????????????????????? 2 ????????????????????????????????? (WHO)??????? (AUA)??????? (APA) ???????? (ISSM)?????????????????3, 5-7 ??????????????????????????????????????????3,4 ????????
???????????????????????? 127 ??????? 17,000 ???????? 100 ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????/???? Menarini
Invigorating Lives In Asia-Pacific
http://www.menariniapac.com
?????????
1. Symonds T, Perelman M, Althof S, Giuliano F, Martin M, May K, et al.Development and validation of a premature ejaculation diagnostic tool.Eur Urol. 2007.52(2), 565–573.
2. Sotomayor M. The burden of premature ejaculation:the patient's perspective.J Sex Med.
3. Althof SE, Abdo CH, Dean J, Hackett G, McCabe M, McMahon CG, et al.International Society for Sexual Medicine's guidelines for the diagnosis and treatment of prematureejaculation.J Sex Med 2010;7(9):2947-69.
4. McCarty E, Dinsmore W. Dapoxetine:an evidence-based review of its effectiveness in treatment of premature ejaculation.Core Evid. 2012;7:1–14 5. Wespes E, Eardley AE, Giuliano F, Hatzichristou D, Hatzimouratidis K, Montorsi F, et al.European Association of Urology:Guidelines Male Sexual Dysfunction:Erectiledysfunction and premature ejaculation.[Internet] 2012 Feb [cited 2013 Mar20].?????http://www.uroweb.org/fileadmin/guidelines/2012_Guidelines_large_text_print_total_file.pdf.
6. American Psychiatric Association.Diagnostic and Statistical Manual of Mental Disorders.4th ed. Washington, DC:APA Press;1994.
Priligy® (dapoxetine).[Summary of Product Characteristics] Oct 2012.

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