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Insight
August 2013
It's about the halfway mark for summer and we hope yours has been a great one. Whether you have gone to an exotic location or to your neighborhood pool, many of us feel the need to stay in touch using one form of social media engagement or another. We keep up with our friends. We post pictures. We tweet ideas. We create business relationships. Each social media type has its unique aspects as wel as commonality. What are they? Find out below in this months IB Media Insight. Enjoy! And, thanks for taking a smal portion of your day to spend with us. Stay Positive, Ira Your Virtual Media Director & LinkedIn Guy IB Media Up Close
This is our Aunt Estel e. Born July 30, 1923, we just celebrated her 90th birthday. Here she is dressed to the 9's in her Roaring Twenties motif at her blow out birthday party. Happy Birthday! Three Things That All Social Networks Have In Common There's plenty of social networks, and each one is different in its own way. Twitter has a 140 character limit, YouTube is all about uploading videos, LinkedIn is the perfect social network for building connections, and there are plenty of other ones as well such as Facebook, Pinterest, and Google+. Despite the differences of al of these social networks, there are three universal truths for these social network and every other social network to come. It may sound hard to believe that al of these social networks are the same, especially when they are competing against each other. Facebook and Twitter are always competing with each other. When Twitter came out with Vine, Facebook came out with 15 second Instagram videos. Here are the three things that all social networks have in common: 1. You need visuals. In order to be successful on any social network, you need good visuals. You can take a lot of pictures or share a lot of videos. The better the visual, the more people wil share your content through a repin, Facebook like, or any other method. You need great visuals in order to get more engagement no matter which social network you are using. 2. You need to talk to other people. Social networking is all about being social. You can comment on someone else's content on any social network. Whether you reply to tweets or leave comments at the bottom of YouTube videos, there is always a way to leave a comment and talk with others. When you talk with others, you wil build connections. You can do this on any current social network, and you'l also be able to do this on any other social network that comes out in the future. In order to be a social network, you must have the option to comment. It is an option that you should use. 3. You can see who's following you. Seeing who's fol owing you is more important than people think. Seeing which people shouldn't be able to fol ow you isn't the only way you can use this knowledge. Another way to use this knowledge is to see what a lot of your fol owers have in common. Then, post and share content that a lot of your fol owers wil like. If a lot of your fol owers are sports fans, post and share content relating to sports. Source: Business2Community, By Marc Guberti, Published July 28, 2013 New to IB Media Insight? Welcome! Each month we touch on a current media topic of interest in a short, concise format. You're busy. We get it. We believe in providing you with relevant content on a daily, weekly or monthly
basis. You decide. You can receive daily updates by following us at our LinkedIn
Group, catch our tweets at @IBMedia & liking us on Facebook.
LinkedIn Workshops for your company, conference or group and one on one
sessions are now being offered by IB Media. Marketing yourself and your organization via LinkedIn is imperative in today's business landscape. Learn the ins and outs of how to use this constantly changing tool to grow your business. For more information go to www.IBMedia.biz/LinkedIn.html or contact Linda Bass
at LindaBass@IBMedia.biz. We're IB Media, Your Virtual Media Director. As your outsourced media department, we are proficient in al forms of media planning and placement including traditional and digital platforms. As Media Consultants our goal is to maximize your advertising budget, and determine whether your agency's media recommendations are efficient and effective. Ira Bass Your Virtual Media Director IB Media LLC

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