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How To Create Speculative Ads For Your Portfolio
If you want to get work in an advertising agency, your portfolio is vital! Here’s a series of great briefs to get stuck into. Follow the brief, come up with at least 25 great ideas for each brief, pare it back to the top 3 ideas and then work them up and put them in your portfolio. It’s time to start knocking on doors! Good luck!
Background/proof of proposition: V is Australia’s most popular
energy drink. It contains guarana and caffeine, and it’s for active people who
need a refreshing energy boost to keep up with their lifestyle. It’s sold in
convenience stores and supermarkets, and comes in a distinctive 250mL green
Background/proof of proposition: Higher-limit credit cards demand
your photo embedded into it, so it’s impossible for thieves to use it and
you’re protected against theft or loss.
professionals Single-minded proposition:
Background/proof of proposition: AdNews is Australia’s leading
advertising, marketing and media magazine. It provides market
intelligence for readers by publishing breaking news, analyzing current affairs,
showcasing creative work, identifying trends, and analyzing the issues facing
its readers. This inside knowledge gives readers an advantage over those who
Background/proof of proposition: By applying Rogaine at the first
sign of hair loss, you have a better chance of holding on to more of your
hair. Rogaine is the number one treatment for hair loss recommended by
Background/proof of proposition: You can fit two Smart Cars in a
compact cars on the market are as small as the Smart.
Engineered by Mercedes Benz, the 3-cylinder rear-mounted engine with
turbocharger and charge air cooler weighs only 59 kg. That means ample
power, low fuel consumption and low emissions. There are 30 colour
combinations to choose from, and the panels are dent-proof.
Background/proof of proposition: Fedex is the international express
courier that is faster, more careful and more efficient than DHL, TNT or
Australian Air Express. Regardless of its destination, your package will arrive
Background/proof of proposition: Danny’s serves good quality, great
desserts in an all-you-can-eat buffet. It’s open 7 day.
Ambient – on the road, on the side of a building, on streetlights, anywhere but
School leavers and families heading to the Gold Coast for the summer holidays
Single-minded proposition: There’s nothing scarier than The Claw. Background/proof of proposition: Dreamworld is a theme park on
Queensland’s Gold Coast, and The Claw is Dreamworld’s newest ride. Swinging
you nine stories into the air at 64km an hour, The Claw us the ultimate
Danny’s Family Restaurant Dreamworld’s ‘The Claw’ ride
Single-minded proposition: There’s no proposition. Create a topical
Background/proof of proposition: Topical ads are usually based on a
well-known current news story (war, finance, political scandal) or a seasonal calendar event (Christmas, Easter,
Valentine’s Day, Spring, Summer, Daylight Savings, etc.)
Bernadette Schwerdt is the founder of The Australian School of Copywriting. She is a
freelance copywriter and business coach. She can be contacted on +61 419891932
or at firstname.lastname@example.org. Visit http://www.copyschool.com for details about
seminar and home study courses on copywriting.
In situ hybridisation on yeast with Locked Nucleic Acid in situ detection probesProtocol prepared by Dr. Torben Heick, Department of Molecular Biology Aarhus University, DenmarkThe protocol originates from the Singer laboratory (Long et al. (1997) Science 277, 383-387) and has been modified for yeast, Saccharomyces cerevisiae, cell cultures subjected to a heat-shock treatment. However, the outli
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